SPECIAL AGENT PROVOCATEUR

IF once people were nervous about buying online, these days they are more than happy to shop for anything from holidays and home furnishings to the sexiest fashion buys. And ** Agent Provocateur** features 15 stunning ranges, each of which is represented by its own special agent (Baby, Peonie, Geena, Kiki, Nancy, Lady, Diva et al), each with her own homepage and video. As well as perfecting its internet home, the AP team has been busy preparing to open its fourth London store, on Westbourne Grove on November 17th. Adding to the Agent Provocateur empire which currently runs from Soho and Selfridges to The Royal Exchange and Knightbridge, as well as New York and LA, Rees and Corre are hoping that the new shop will extend the label's "alluring mix of wit, glamour, decadence and sexy confidence" to a whole new customer range. "We want everyone to enjoy Agent Provocateur," says Rees. "And the opening of this store means that we extend our reach right across London." (November 11 2003, AM)